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How To Build Warm Leads

What are leads? Marketers, and particularly online marketers, will preach the benefits of warm and qualified leads over cold leads. But what are warm and qualified leads and how do they apply to online marketing and what makes them so much better than cold leads?

Cold Leads: We have all been the on the receiving end of a cold lead cold call. This is when, for example, a credit card company calls you out of the blue and tries to get you to sign up for one of their credit cards. You never contacted them, showed interest in their products or services, and were completely annoyed by them because they probably called you in the middle of dinner.

Warm Leads: A warm lead on the other hand is someone who has shown interest in a product or service either by following your company on social media, signing up to your email newsletter, as a referral from a friend or previous client or some other expressed interest. These types of leads are simply prospects who have shown interest in learning more about a product or service, are much more valuable than cold leads, but really only consist of someone whose contact information has now been captured.

We build warm leads by distributing a vast amount of information to coaches, trainers, parent and athletes. We want them to be knowledgeable about our program and enter their information into our database. Once they submit their information, they are now a warm lead.

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